Your brand is a whole lot more than a logo on your business card. It’s a collective feeling towards your company - it’s how much of, and what part of, the public mindshare you occupy.
A brand blueprint is a deceptively simple document. In essence it is a summary of the rational and emotive impact your brand has on your target audience. A branding blueprint looks at what emotional and visual equities your brand has (or will have), what the rational and emotive benefits of your brand are to your customers and where your brand sits in relation to your competition. It is an extremely useful document.
A brand blueprint allows designers to get deeply involved with your brand and deliver visual solutions that are much more likely to “feel” right to you as well as drive the personality of your offering in a way that strengthens your marketing strategy.