The Kaiteriteri Recreation Reserve Trust is responsible for much of the land and commercial activity surrounding Kaiteriteri beach.

As one of New Zealand’s most famous beaches, and as a gateway to the renowned Abel Tasman National Park, Kaiteriteri holds a special place in the hearts of many kiwis as a holiday and visitor destination.

HotHouse were approached to reimagine the Kaiteriteri brand - to bring it up-to-date with the longer term vision of the Trust. New developments like a modern beach-side apartment complex and hospitality precinct, combined with responsibilities for the busy family-oriented mountain bike park and a much loved campground, required a brand platform to match.