When NRDA came to us for their Spring tourism campaign, we knew we had to go big and knock it out of the park – there are so many wonderful reasons to visit the diverse landscape that is Nelson/Tasman, and there are 4 million Kiwis to share our story with!
We worked closely with NRDA to develop capturing visuals that showcase the region, define the budget and target audiences, and to create a run sheet and schedule to stay on top of goals.
To reach the right folks and capitalize on investments, we used various video edits across Facebook, YouTube & Instagram, switching up ad content weekly to keep things fresh; we catered key messaging towards specific crowds based on interests and behavior, and we made booking travel even easier by implementing links directly to regional airlines and accom.
An open line of communication between NRDA & HotHouse allowed for advert adjustments and augmentations in real-time, and weekly performance reporting gave us insight to move forward and kept motivation and morale at a high. With impressions reaching into the hundreds of thousands, and videos boasting tens of thousands of views and engagements, it seems we created a fun and engaging way to #FindYourSpring.
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