LuvYa Fruit is a local success story many decades in the making.

As a consortium of apple growers, LuvYa was born of a desire to control the quality of the apple experience from ‘tree to tastebuds’.

Like any successful orchard, LuvYa was growing beyond the confines of its original brand mix. HotHouse were commissioned to simplify and update the brand proposition, and work up a series of brand assets that could respect a rich past while pointing to a sophisticated vision of the future and a burgeoning, global mix of customers.