Making Sense of Social Media - March 2019

04/03/2019

by
Default Admin

There’s a lot of noise out there today - So how does your brand get attention?

Whether you’re small or big, corporate or consumer based, your voice needs to be heard.

5 years ago, your website was the most important tool to convey your story.

Websites still have a place, but more often than not, people now want to engage with your brand through social media too. Creating the right first impression is key.

Driving a strategic social media campaign is one of THE most effective ways to grow brand recognition, drive sales, and tell your story.

Time for your brand to pump up the volume? We can help.

The nuts and bolts of social media may seem like a dark art, but it’s really just a simple, effective way to speak to your audience in a way that suits them. So, what can Hothouse do for you? A social media campaign can take many forms. Below we break down our platforms - remember, your brand may need some, all, or just one of our processes... we’ll help you choose what’s right for your aspirations and budget.

Social Consulting

Social Footprint | We’ll take a full-on inventory of your presence in the social space. This assessment will consider everything from basic profile aesthetics to publishing behaviour giving us a picture of where things are and where they could be. We use detailed insights and analytics across platforms to identify KPI’s such as reach, engagement and audience growth to tell us what’s been working and what can improve. The Social Footprint is our foundation and first step towards setting goals and actualizing your brand’s full potential in the social landscape. 

Social Listening & Sentiment Analysis | It is important to know how your audience receives you – and what they are saying about you. Our Social Team analyses engagement, mentions, and business-to-consumer interactions to gauge your brand’s overall reception
among followers. We use this information to set attainable goals in better reaching and growing your following. 

Brand Building | These days, social media is typically everybody’s first impression of you – so how your brand looks and interacts online are of paramount importance. Our Social Team will work with you to develop both an image and a tone of voice that fits your brand and sets you up for success across social platforms.

Planning | Whether you are considering a social media advertising campaign or are looking to get more out of your organic content online, HotHouse will be able to assist your team in creating premium content and implementing effective strategies to realize your goals in social.

Training | For clients with existing social media departments or those who wish to build one, HotHouse offers hourly & half-day social training sessions. These social sessions are a fantastic way to build on existing social efforts or simply up your social game. A few ways
we can help get you up to speed:

Basic Set-Up of Social Accounts
Organic Content Delivery & Planning
Social Advertising (Boosted vs. Ads Manager)
Campaign Creation & Strategy

Profile Management

Content Creation | Our Social Department and Design Team work together in producing premium content tailored to resonate with your target audience. We pair relevant media (image graphics, video) with well-crafted messaging to assure your content stands out and makes an impact. 

Implementation | Delivery of social content is strategically planned in monthly schedules. We pre-load and schedule posts weekly and advise where ad spend can best be utilized ensuring content is delivered effectively and on a consistent basis. 

Communications | It’s important to be attentive and vocal with your social following – users like when brands are approachable and available. Working with a primary contact on your end, HotHouse will maintain engagements with followers including responding to comments, inbox queries & user posts and reviews while keeping in line with the brand tone. And better yet, keeping up with your followers also facilitates continuous social listening! 

Audience Building | Audience growth always has a place at the table when it comes to social goals. With a few tips and tricks and a bit of strategically boosted content, HotHouse can assist in tackling those scary algorithms and converting reach and engagement into a
larger and more relevant audience. 

Reporting | Detailed reports are given at intervals and upon conclusions of all social projects. Whether we are assisting you with organic content delivery and profile management or boosted and paid advertised content, we will be reporting back with everything. These reports will include KPI metrics, key demographics, budget efficiency and an outline for future action.

Campaigns & Digital Marketing

Platform Selection | After establishing campaign goals, we will determine where advertised content will best be received by our target audience. Content will be delivered via the appropriate social platforms (ie. Facebook, Instagram) to ensure maximum reach and relevance.

Content Creation | Our Social Department and Design Team work together in producing premium content tailored to resonate with your target audience. We pair relevant media (image graphics, video) with well-crafted messaging to assure your content stands out and makes an impact.

Digital Strategy | Premium content is a start, but what is good content without a plan?! A lot goes into a stand-out campaign, and to be most effective, we plan everything from content delivery schedules to budget size to audience creation and every factor in between.

Implementation | Delivery of social content is strategically planned in monthly schedules. We pre-load and schedule posts weekly and advise where ad spend can best be utilized ensuring content is delivered effectively and on a consistent basis.

Reporting | Detailed reports are given at intervals and upon  conclusions of all social projects. These reports will include KPI metrics, key demographics, budget efficiency and an outline for future action.

If you’ve read to here, that’s the hardest part done! All that’s left now is to give us a call so that we can help Pump Up Your Volume!